In Part 1 of Closing Sales and Shifting Opinions, I talked about branding. Specifically, I wrote about what a brand is, what the elements are, and how it can be used to promote progressive agendas like
Continue readingWhen most people think about branding for their businesses, three things come to mind — their business name, business colors, and logo. Thinking about branding this way makes sense because it’s
Continue readingMost people don’t grow up. Most people age. They find parking spaces, honor their credit cards, get married, have children, and call that maturity. What that is, is aging. But to grow up, to take
Continue readingNot long after New Years, I called my health insurance administrator because I hadn’t received my new card. Per my insurance plan requirements, I have to re-enroll each year. So several weeks before
Continue readingHave you ever heard the monkey trap story? There are many versions, but the gist of it goes like this: To trap a monkey, hunters put a banana at the bottom of a glass jar. The jar’s opening is only
Continue readingHave you ever been asked this career services question, “what would you do with your life if money were no object?” I always found this inquiry challenging to answer. Money has always been
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